Heart of America Partners with WinWon to Centralize Communications Across All Member Institutions

The Heart of America Athletic Conference is proud to announce a groundbreaking partnership with WinWon, a leader in college athletics operations and athlete management software, bringing cutting-edge innovation to all 15 full members and 13 affiliate institutions.

This partnership will unify operations across the entire conference—centralizing communication into one shared digital ecosystem. For the first time, every institution in the Heart will operate from the same technology foundation, ensuring clarity, consistency, and collaboration at scale.

Heart Commissioner Nik Rule emphasized the importance of innovation in leadership: “If you want to be cutting-edge and you want to be different than your competitors, you have to be innovative. This partnership sets the Heart apart and ensures that our institutions are positioned to lead, not follow.”

“Our mission at WinWon has always been to give athletic departments the tools they need to lead with precision and to put their student-athletes first,” said Alex Hanley, CEO & Co-Founder of WinWon. “On individual campuses, our athletic department management platform has replaced confusion with clarity, and silos with connection. With our partnership with the Heart, we take that same transformation and scale it across an entire conference. This is about more than streamlining operations—it’s about building a shared foundation where every athletic department can thrive, where collaboration fuels competitiveness, and where thousands of student-athletes benefit from being supported by the very best. Athletic departments are being asked to do more with less. By uniting under one system, the Heart is showing what the future of college athletics looks like.”

“The scale of this partnership is what makes it so exciting from a technology standpoint, but what matters most is the impact it will have on the Heart and its institutions,” said Sarah Yu, CTO & Co-Founder of WinWon. “We’ve built our product to integrate seamlessly with the systems athletic departments already rely on, while giving them modern tools that are mobile-first, secure, and intuitive.”

The Heart portal will allow all 28 Heart institutions to work from a single, unified foundation—ensuring data accuracy, real-time updates, and a streamlined experience for every administrator. For the Heart, that means more collaboration between campuses, fewer administrative burdens, and more time invested back into supporting student-athletes. Even better, Athletic Directors will log in with the same credentials they already use for their on-campus WinWon Athlete Management System, making the experience seamless and familiar from day one.

Madison Lantz-Farris, Assistant Commissioner for Operations and Strategic Initiatives for the Heart of America, commented: “Our institutions balance countless responsibilities every day, and having one system to unify scheduling and communication will be transformative. This partnership allows us to streamline the operational side of athletics while strategically strengthening how our conference works together. It’s about giving our schools alignment, efficiency, and confidence in how they serve their student-athletes.”

The impact of this initiative is far-reaching. With 28 institutions and thousands of student-athletes touched by this technology, the Heart is not only centralizing processes but also creating alignment and unity at a scale rarely seen in collegiate athletics.

By embracing technology that strengthens relationships as much as it simplifies logistics, the Heart is setting the standard for what it means to innovate in collegiate athletics. Together, the Heart and WinWon are laying the foundation for a future where athletic departments are empowered to operate seamlessly, where coaches and administrators are free to focus on what matters most, and where every student-athlete benefits.

About the Heart of America Athletic Conference

The Heart of America Athletic Conference (The Heart) is one of the nation’s premier NAIA conferences, comprising 15 full member institutions and 13 affiliates across the Midwest. The Heart is dedicated to fostering excellence in competition while upholding its core values of integrity, sportsmanship, and character. With a proud tradition of championship programs and student-athlete success, the Heart continues to shape leaders on and off the field of play.

About WinWon Technologies

WinWon Technologies is the leading digital operating system for college athletics, offering comprehensive Athlete Management Software (AMS), Athletic Department Software, and Conference Portal solutions. From rosters and recruiting to compliance, scheduling, and communication, WinWon centralizes operations into one secure, mobile-first platform. Trusted by NAIA and NCAA programs nationwide, WinWon helps athletic departments streamline workflows and better support coaches, administrators, and student-athletes every day.